Mac Mini


For the 2024 Mac mini identity and campaign, my team was challenged with creating a fresh look for this versatile product. The updated look included understanding user groups and infusing the new Apple Intelligence features within marketing campaigns.  

Creative Direction: Rob Sherwood

Art Direction: Nick Stover, Yash Nasikkar, Serafim Mendes, Han Sol Jang, Jens Marklund, Xavier Monney

Images Courtesy of: Apple